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10 October 2010

"The Iceman" law suit

Former light heavyweight champion Chuck Liddell is suing MMA Authentics for $350,000 for the alleged misuse of his image. The lawsuit, filed in Los Angeles Superior Court in June, had been nondescript in regards to damages up until Saturday, when TMZ first reported the figure.

MMA Authentics is a clothing and merchandising company to which “The Iceman” had licensed his image in 2007 under two provisions. First, the production of all Liddell-related products was to be limited to clothing and headwear. Second, all products were supposed to be approved by Liddell in advance to their retail release.

According to Liddell, he discovered in August 2008 that MMA Authentics was selling several “novelty items” that not only did not fall under the “clothing and headgear” banner but were not approved by the UFC hall of famer before they hit shelves. This is not the first time that MMA Authentics has been sued by a fighter. In 2008, former two-division Pride Fighting Championships titleholder Dan Henderson filed a suit against the company regarding merchandising and sponsorship issues.